I work with brands and small businesses to redesign their website. Simplicity, usability, and clear goals are key.
Boston percussive arts festival
With Arnold Worldwide, I developed a Squarespace website for the Percussive Arts Festival. It needed a unique identity to complement the festival vibe, but still be easy to maintain throughout the event and afterwards. I built the Squarespace website based on creative direction from the creative team at Arnold who included an art director, logo designer, copywriter, content creators, and broadcast producer to bring this project to life.
My roles: Squarespace designer and developer, digital producer
Arnold needed to feature their creative work more prominently on the arn.com homepage so we added full-bleed imagery and video to emphasize the work. Campaign pages were updated with easy-to-edit modules so the marketing team can easily update the website with new work. Learn more about this project
Christina’s role: digital producer
PUR's brand site needed a clean look to go with the clean, filtered water it represents. We focused on crisp blues, clean whites, bright images, and strong content to focus users on learning about their water and PUR's superior filters.
My role: digital producer
Please contact me if you are interested in viewing enterprise-level website redesigns I have worked on. Due to client privacy contracts, these projects are not made public on my website.